What used to be a platform to share achievements and useful information has become a world of influencers where politicians, influencer groups and companies compete for the spotlight of a fraction of a second during the scrolling of posts by users.
If you are using social media as your primary marketing tool, then you are in for a shock as being successful on social media is like trying to add an extra bright light into the Milky Way and hope that someone thinks it is a star. Read More…
2016 survived their first year of activity, half of them survived at least 5 years and a third survived 10 years or longer. Not too bad seen from that angle.
It also means that 50% closed within 5 years of their existence. I am in my 3rd year of existence so I have already done better than 20% of the ones that started in 2016 and I surely hope to beat the odds and still be there passed 10 years of activity.
So, what did I learn out of this and how could this help you keeping your business running…. Let’s check out the 3 golden rules for business survival that I have learned from my experience so far.
From a marketing stand point, data gathering to create pointed campaigns, managing the analytics and impact of each program launched over the social media groups has become an key segment of the economy. This massive machine is now turning to Artificial Intelligence (AI) to “automatically” forecast one’s next need or wish and cope with the vast amount of data to be processed. Read More…
In an article published by the BBC about standing seats in airlines in July 2010 and another one in CNN’s article “Here’s what it might be like to travel on a stand-up airplane seat” on April 3rd this year, I just cannot imagine how far low cost could come before people say “Enough!!”.
The numbers reported by many companies and countries in relation to wage increase, record revenues and booming stock market over the last months seem to confirm that one can survive based on the fact that there are enough customers out there willing to live with a new criteria of satisfaction: low pricing. Read More…
- Business Development
- Business Models
- Customer Service
- Easy Rules
- Knowldege Transfer
- Maker Faire
- Mass Market
- Product Launch
- Project Management
- Raspberry PI
- Social Media
- Teaching Lab