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Taking your Ideas Beyond

4 Golden Rules for Business Survival

According to the US Small business administration, four out of five businesses started in
2016 survived their first year of activity, half of them survived at least 5 years and a third survived 10 years or longer. Not too bad seen from that angle.
It also means that 50% closed within 5 years of their existence. I am in my 3rd year of existence so I have already done better than 20% of the ones that started in 2016 and I surely hope to beat the odds and still be there passed 10 years of activity.

So, what did I learn out of this and how could this help you keeping your business running…. Let’s check out the 3 golden rules for business survival that I have learned from my experience so far.
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Social Media? Privacy? Embark on the next marketing wave

Social medias have been making the headlines with data leaks, privacy compliance corruption and other unethical practices yet, they continue to drive forward their push to get more data from each of us and mine it for money. What started as a “connect” with friends approach has quickly become a real influencer and not always for the good.

From a marketing stand point, data gathering to create pointed campaigns, managing the analytics and impact of each program launched over the social media groups has become an key segment of the economy. This massive machine is now turning to Artificial Intelligence (AI) to “automatically” forecast one’s next need or wish and cope with the vast amount of data to be processed.
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