Branding

Is this the new age of Marketing?

As the COVID-19 corona virus is omnipresent in the news and all seem to revolve around business survival, several new areas of development are coming into strength to support day-to-day life under the new rules of lock-downs and travel restrictions. Video conferencing, collaborative working, e-commerce and online tutoring have suddenly become the life line for so many that are home bound for the next few weeks. How is marketing adapting to it and how are you dealing with the change?
Read More…

Mind mapping: organize your ideas

Creative minds have a behavior on their own: they rarely stop, they jump from one thing to another and, they have their own way to produce snippets of ideas. To help take advantage of this valuable output, you need to get organized with a tool to capture the ideas and structure them as they come.
Mind mapping goes back a long time but it is really Tony Buzan,a British psychologist, in the 1960s that put it literally on the map by creating rules about how to mind map. Today, mind mapping is used in schools and offices, yet, it is my experience that it hasn’t entered the mainstream business activities. When I do a mind map with my clients, many are just surprised about how efficient it can be.

There are several ways to do mind mapping, here are a few of them and some considerations you might want to evaluate when mind mapping.
Read More…

5 tips for not going nuts at trade-shows

Trade-shows and conferences are known for being great places to close on deals, investigate new business opportunities and extend your network, however, when one has over 8-10 meetings/day, it feels more like a marathon than valuable business time. Here are a few tips and recommended behaviours to help you survive the next upcoming event and bring more value to your time away from the office. Read More…

Life after Launch!

Google search “product longevity” and you will find a list of (many being semiconductor) companies advertising the fact that they are committed in keeping their technology into production for a given number of years (many times at least 10). Are you ready to support your product past launch time? Do you have a strategy for customer support passed this important milestone? Read More…

Your privacy is important to me. By continuing using this website, you agree on the following terms:
This site does not share any data with external search engines nor uses Cookies.
Anonymised statistical data of access of the website is gathered for improving your experience on this site.