Why FREE is not the best price

Over the last 4 weeks, I had the rude awakening that customer service is no longer a priority for many businesses as they enjoy revenue and customer repeat buys without the need to deliver a great experience.
The numbers reported by many companies and countries in relation to wage increase, record revenues and booming stock market over the last months seem to confirm that one can survive based on the fact that there are enough customers out there willing to live with a new criteria of satisfaction: low pricing.
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Making your product strategy a success

Picture this: you are preparing your new product strategy and wondering if you are considering all the possible markets, ensuring that you have the right product launch content, that you are addressing the right customer audience. Is the inclusion of academia a possible solution and an arm to your strategy?
Many times, if I mention the word academia, the first reaction I get is: “more free products out of the door without any revenue in sight”. That’s maybe a little far fetched but in many cases, reality due to a lack of focus strategy.
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Life after Launch!

Google search “product longevity” and you will find a list of (many being semiconductor) companies advertising the fact that they are committed in keeping their technology into production for a given number of years (many times at least 10). Are you ready to support your product past launch time? Do you have a strategy for customer support passed this important milestone? Read More…