Why FREE is not the best price

Over the last 4 weeks, I had the rude awakening that customer service is no longer a priority for many businesses as they enjoy revenue and customer repeat buys without the need to deliver a great experience.
The numbers reported by many companies and countries in relation to wage increase, record revenues and booming stock market over the last months seem to confirm that one can survive based on the fact that there are enough customers out there willing to live with a new criteria of satisfaction: low pricing.
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Marketing considerations for the IoT world

Would it be impressive if the next marketing offer showing off on your smartwatch is linked to the need you will experience in 1 minute? Would it be that unbelievable that your next balance meal choices are presented to you based on your habits, weather, location and time you have available before your next activity? Would it be sensational that your doctor could anticipate your next medical needs based on your vitals, medications taken and stress level at work?
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IoT and Marketing: Driving Customer Loyalty

The shift of customer experience from physical to virtual shopping is possibly about to change again. How to lock a customer from “shopping around” and remaining loyal to a brand is the main challenge faced today by many retail shops. Read More…

Are we there yet?

Many of you are leaving for vacation and it is usually a great time to take a break and let your mind go where ever it likes to go... meditate, dream, plan. It is also a great opportunity to ask yourself some deeper questions about where you are and where you are going. Read More…