Why FREE is not the best price

Over the last 4 weeks, I had the rude awakening that customer service is no longer a priority for many businesses as they enjoy revenue and customer repeat buys without the need to deliver a great experience.
The numbers reported by many companies and countries in relation to wage increase, record revenues and booming stock market over the last months seem to confirm that one can survive based on the fact that there are enough customers out there willing to live with a new criteria of satisfaction: low pricing.
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Life after Launch!

Google search “product longevity” and you will find a list of (many being semiconductor) companies advertising the fact that they are committed in keeping their technology into production for a given number of years (many times at least 10). Are you ready to support your product past launch time? Do you have a strategy for customer support passed this important milestone? Read More…

IoT and Marketing: Driving Customer Loyalty

The shift of customer experience from physical to virtual shopping is possibly about to change again. How to lock a customer from “shopping around” and remaining loyal to a brand is the main challenge faced today by many retail shops. Read More…

Driving IoT acceptance

Each year we wonder what the future will bring and, when it comes to Internet of Things (IoT), estimates about how big the market can be and identification of the hot markets run wild in the news. Is the consumer market ready to use a large number of IoT devices? Is the integration of IoT into the life of the consumer easy enough to allow such growth? Read More…

Customer Service in the IoT World

As one would expect, customer service is not limited to helping placing order, managing returns and customer inquiries but it is also about creating a positive experience at all levels of the customer-touch chain. It initiates when the customer finds out about its next need and does not end until the customer is fully satisfied with the purchased product. Read More…