Making your product strategy a success

Picture this: you are preparing your new product strategy and wondering if you are considering all the possible markets, ensuring that you have the right product launch content, that you are addressing the right customer audience. Is the inclusion of academia a possible solution and an arm to your strategy?
Many times, if I mention the word academia, the first reaction I get is: “more free products out of the door without any revenue in sight”. That’s maybe a little far fetched but in many cases, reality due to a lack of focus strategy.
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What's the magic verb? To focus!


I am sure you have seen this before: meeting is starting, everyone have their laptop open, ready to jump in with valuable inputs and build a constructive discussion but…no… those tablets and especially the laptops are there to respond to emails, put the last touches on the presentation do be shown after the current speaker or better yet, browse the web for the results of yesterday’s game.

You are the presenter and you have to fight for attention from your audience to reach the goal that you have set for yourself for the next few minutes.
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When Project Management meets Communication

The art project management is many times not seen as one of communication. Yet, try to figure out project management without meeting minutes, follow up discussions, task assignments and (too many) emails. How does communication impact your project and its management? Read on… Read More…

5 tips for not going nuts at trade-shows

Trade-shows and conferences are known for being great places to close on deals, investigate new business opportunities and extend your network, however, when one has over 8-10 meetings/day, it feels more like a marathon than valuable business time. Here are a few tips and recommended behaviours to help you survive the next upcoming event and bring more value to your time away from the office. Read More…

One CLIK Away

What would you say if your technology could be brought into an innovation forum and that you would be able to see it in action, in a proof of concept, only 3 months later? The concept of rapid prototyping is not new but it usually requires a large investment in time and money to reach this level of speed and output.
Now, add to this that you get blog updates every other week and can use the best concept ideas to show at the next trade show?
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Project Management in 5 easy steps

In my many years in the industry, I have learned that, unless you set deliverables and deadlines, there are very few chances that the project you are planning will have any timely and accurate outcome. This very basic rule of engagement and commitment to get things going is the one that will make the difference between a test idea and a possible production item. Here are 5 easy steps that must be taken to ensure that your project will come to fruition, regardless of its size. Read More…

B2Innov: the new era of B2I

You are surely aware of B2B (Business to Business) and B2C (Business to Consumer); maybe you are not familiar with B2Innov? Read More…

3 Easy Rules for Innovators

If you are a chef or anyone passionate about food, which would you rather present to your guests: a nicely roasted chicken, with crispy skin, steamy vegetables and fresh salad or, Chicken nuggets with a brown curry-look-like sauce? What message is sent to your guests by each choice? Read More…

Are we there yet?

Many of you are leaving for vacation and it is usually a great time to take a break and let your mind go where ever it likes to go... meditate, dream, plan. It is also a great opportunity to ask yourself some deeper questions about where you are and where you are going. Read More…

Being Bold: Youth Creativity

Are you betting on the creativity from young talents? The future of innovation is in the young minds and you are to count with them if you want to be successful. Read More…